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Melbourne to Warrnambool Cycling Classic – Technical Guide 2017

I was contacted late Sunday afternoon by Cycling Australia and asked if I could produce the Melbourne to Warrnambool Cycling Classic Technical Guide for 2017.

Sure thing I said.

I stayed tuned for some emails which provided logos (mostly large jpg’s), last year’s guide and text. I did not possess the Univers typeface much of the document was written in.  To keep costs down, rather than spent $35 for each of the 3 fonts I lacked, the Helvetica group was used instead.

After a couple of phone calls to discuss the minor details, I got started.

The most time-consuming part was setting up the page template.  From last year’s guide I was able to extract the images relating to maps, mocka and signage.  A few 2016 dates needed changing to 2017.  It had been a while since I’d used InDesign, so it was good to take it for a spin.

The main page needed some logos changed and the footer on all pages needed a 2016 changed to a 2017.  Blanking out the old logos using a white box in Illustrator allowed me to hide them and add the new ones, rather than fiddle with layer extraction.  Importing last year’s pdf into Illustrator and creating an art board around the footer and changing the year allowed me to import that into the InDesign template I created.

InDesign did not like me when I did my high quality pdf export – lots of images at the wrong resolution and using RBG, not CMYK, however the final result does the job and the print out renders well.

I could have charged for the “late notice, rush job” though waived this fee and charged standard rates.  Why was this?  I was a little rusty so could not produce my best work (though one can argue that could be the case with all rush jobs).

The winning rider image from 2016, I grabbed from Rob Gunstone’s Twitter post from last year and advised the Cycling Australia to double-check that the use of the image was approved by the photographer.

Excluding some cleanup, the project took me 8 hours.

This is v1a of the #M2W17 Technical guide (there might have been slight changes between this and the distributed file).

2017 M2W TechGuide v1.2a

2017 M2W TechGuide v1.2a #M2W17.

 

Twitter Banner Evolution

Social media is apparently a great way to network and display one’s skills.  I’ve never sourced work through it but I do like to play around with my various social media account banners from time to time so show my skills or align the imagery with current little projects I have running.

Here’s my historical twitter banners.

 

Mt. Baw Baw Alpine Resort Classic – 2014

Like last year, I produced the event signs.  This year, in addition, I produced the winner’s jerseys*, advertising material*,  the competitor’s guide* an updated course map, recreated some logos as well as set up a dedicated Facebook page and promoted the event on twitter.

Everything went well, with the exception of the event banners, which appeared to have been modified between handing them over and being printed as the transparency gradient was missing. This reduced the legibility of some of the sponsors.  They still look ok to the casual observer, but are a little embarrasing for me, despite the fact that the printing was outside of my control.

*These were based on designs provided by the event promotor of materials used in previous years.

Links

“Discount” Rates

This month I appear to have been working on the cheap.  Towards the start of the month, I conducted bicycle maintenance work for a friend of my house mate.  This involved changing overa cluster and chain, checking the gearing and fitting new handle bar tape. For this I charged 6 blocks of 220g Cadbury chocolate. 3x dream, 3x peppermint.

A couple of weeks ago, I designed an event flyer for $15 – the cost of race entry to the event.  I did that as I was feeling generous on the day of the request and had nothing better to do. The task was also good to learn a few more Illustrator techniques.

Towards the end of last month, I was approached by my cycling club to design a flyer for a safety initiative the began.  For this one, I gave the option of a no frills flyer for $250, or one where they get 3 versions and get to choose the winner for development for ~$600.  They went with the no frills version, and I got the signed contract and paper work back at the start of the week so worked on that one evening.  I’m not happy with a couple of design aspects of this one, so it’s into a drawer until the weekend when I can look at it with new eyes.

Last week I was contacted by an ex regarding designing some wedding wrapping to specification.  I did that over the course of two nights and learned how to use Illustrator to produce the style of graphics I wanted to use when I designed my World Track Championships poster last year.  This work borrowed heavily from the supplied artwork’s background, but they appear not to be unique so no copyright issues there (and if there are, Mr. Original Designer, let me know).  For the wrap, I asked for some chockies (either the aforementioned 22g blocks or a toblerone or two).

Today I was asked if a student working in a lab where they wear a t-shirt design of mine could have a digital file of the design for a promo.  For that, I have asked for payment in the form of a plug for the designer (me) and some chockies.  2018 update.  Nothing came of this of course.  That is why $$ rule.

 

A freebee for my Cycling Club

In a month of so my cycling club is having a social event and the plan is to have a couple of photo booths there.  I agreed to come up with some artwork that would be 180x200cm in size approx.  One for the guys and one for the gals.  I’ll whack up the male version when that is done.

Lots of economizing on what I did here once the main character was drawn. Some copying, some flipping, some repositioning as well as use of some jersey designs I’d previously created.

So, here is the one for the gals.  I need to figure out where I can get this printed on the cheap now.

Baw Baw Cocktail Classic" Photobooth Art 1

“Baw Baw Cocktail Classic” Photobooth Art 1

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